SSL stands for Secure Socket Layer. SSl certificate validate your website's identity, and encrypt the information visitors send to, or receive from, your site. This keeps thieves from spying on any exchange between you and your shoppers. When you have an SSL certificate protecting your website, your customers can rest assured that the information they enter on any secured page is private and can't be viewed by cyber crooks.
SSL certificate inspire trust and show visitors that you value their privacy. An SSL certificate protects your customer's sensitive information such as their name, address, password, or credit card number by encrypting the data during transmission from their computer to your web server. SSL is the standard for web security, and a server certificate is required by most merchant account services - you'll need one if you plan to accept credit cards on your website.
When a visitor enters an SSL-protected page on your website, their browser bar displays a padlock icon and the https:// prefix in the URL address. While most internet users know to look for those SSL indicators, you can also add a site seal is verified and secured. Visitors can click the seal to view your certificate's status and details, seeing for themselves that it's safe to send sensitive information to your website.